Small Team. Deep Experience.

Built for Destination Retail

Small Team. Deep Experience.

Built for Destination Retail

Trusted By Destination Retailers Since 2010

Public Lands · Nonprofits · Museums · Zoos · Attractions

We Design for Connection—Because Connection Sells

Visitors don’t just buy souvenirs. They buy meaning. They buy memory. They buy identity.

Our role is to translate your place—its landscape, its story, its personality—into a sticker design visitors want to take home and keep.

Built for Real Retail Environments

We design with a clear understanding of how destination retail actually works..

We consider:

  • Visitor behavior
  • Display space limitations
  • What earns a second look—and what gets passed by

That real-world experience shapes every design decision we make, ensuring your products don’t just look good—they perform.

A True Creative Partner

When you work with us, you’re not working with a high-volume art warehouse.

You’re working with designers who:

  • Listen to your ideas
  • Understand your audience
  • Collaborate until the design is right

It often starts with a conversation—sometimes even a rough idea. From there, we build something that fits your place and performs in your store.

Meet the Team

Man in a blue shirt and cap smiling by the ocean at sunset.

Shane Ring | Founder

Smiling person in a cozy knit sweater.

Debbie Norden | Graphic Artist
Woman with long gray hair and sunglasses at a scenic desert canyon.

Vicki Stephens | Operations Manager

Founded in 2010, My Travel Stickers was built on a simple idea: create sticker art that truly represents the places people care about.

We’ve spent over a decade working alongside nonprofit public lands associations and destination retailers. We understand how mission, storytelling, and retail intersect—and how that translates into products that sell.

You won’t find mass-produced or AI-generated designs here. Every piece is created by a small, focused team that listens, collaborates, and designs with intention.

Debbie Norden-Whitecar

Graphic Designer

Debbie Norden is a graphic designer with over 30 years of experience, formally educated in Germany. After many years of self-employment, she relocated to Alaska in 2001 to be closer to the wilderness, where she spent nearly a decade as an in-house art director with the nonprofit Alaska Geographic, developing a deep understanding of public lands and their audiences. Since 2016, she has created artwork for My Travel Stickers, designing thoughtful, high-quality sticker collections that connect visitors to our public lands and support destination-based retail.

Shane Ring

Founder

Shane Ring is the founder of My Travel Stickers, and a business graduate whose career has been shaped by a lifelong connection to travel and public lands. Raised in Estes Park at the gateway to Rocky Mountain National Park, he grew up immersed in the visitor experience. A Desert Storm veteran, Shane served as Retail Manager for the park’s visitor center stores for 6 years. He went on to purchase Eagle River Designs in Moab, Utah, expanding its wholesale offerings and introducing stickers as a high-performing category before launching My Travel Stickers to focus exclusively on retail-driven stickers that support destination partners and drive strong sell-through.

Vicki Stephens

Operations Manager

Vicki Stephens serves as Operations Manager for My Travel Stickers and brings a strong background in education and leadership. She holds a Bachelor’s Degree in Special Education and a Master of Arts in Educational Administration and Supervision. After 28 years in teaching and administration, she transitioned to My Travel Stickers, where she applies her expertise in organization, time management, and customer focus to oversee daily operations. Vicki manages processes from front to back, implementing detailed quality checks that ensure accurate, efficient, and error-free execution in support of our retail partners.